Which statement is correct about the use of advertising methods for mobilehomes?

The correct choice emphasizes the importance of substantiating all marketing claims made in mobile home advertisements. In the context of licensed mobile home dealers in California, it is imperative that any statements or representations made in advertisements are supported by factual evidence. This requirement is in place to protect consumers from misleading information and to ensure transparency in advertising practices.

Unsubstantiated claims can lead to regulatory actions, consumer complaints, and reputational damage. The requirement to substantiate claims helps foster trust with potential buyers and upholds industry standards. When a dealer advertises specific features, benefits, or pricing, they are expected to have the necessary documentation or proof to back those statements.

The other options lack such a foundational principle of responsible marketing. The assertion that only snippets can be used for advertising is too restrictive and does not capture the full scope of acceptable advertising. General terms indeed can lead to misunderstandings, but the critical aspect in advertising regulations is substantiation. Lastly, using unapproved channels for advertising would violate regulatory standards, as dealers are expected to adhere to specific guidelines for promoting their products.